Display cabinet



Jan. 8, 1924. 1,480,537

A. L. HELLER DI SPLAY CABI NET F l y 22. 1922 DZ, Qii'ys PRJCE,

Patented Jan. s, 1924.

UNITED STATES ALBERT HELLER, or cnrcaeo, rumors.

DISPLAY curm.

Application men Kay 22, 1922. Serial no. seam.

To all wlwmrit may comm:

Be it known that I Annmrr L. Hnum, a citizen of the United cage, in .thecounty of (look and tate of Illinois, have invented a certain new anduseful Improvement in Display Cabinets, of which the following is afull, clear, concise', and exact descri tion, reference being had to theaccompanymg drawings, forming a part of this specification.

-My invention relates tothe art of exhibiting, and more specifically toimproved means for displaymg articles for sale, facilitatin the sale andsaving time and money i111 han ing and merchandising these artles.

- One object of my invention is to enhance the attractive appearance oftrinkets or small articles of jewelry, intended to be sold individuallyor in individual sets, when placed on display. I

Another ob'ect is to save time of salesman in inserting t e articles fordisplay, or re-.

moving them when making a s Another object is to conserve showroom spacein mak1 n display and still display articles effective y, protect themfrom exposure to dirt and dust and reduce the likliand displayin meansof equal attractiveness with the artic es themselves.

Another object is to provide a combined shipping container and supporthaving sufficient rigidity for safe shipping, a sufficiently attractiveappearance for effective display of the articles, and a sufliciently lowcost to permit the articles to be sold at a reasonable price.

Another object is to support a plurality of articles in symmetricalarrangement with their median planes all in the median plane of thesupport and container, so that the container may be opened and placed onexhibition without any re-arrangement.

Another object is to provide a display container having an individualinsert for each individual article or set of articles, each individualinsert bearing the price of the article s ported thereby, so thatarticles of severe. different prices can be exhibited in tates, residinat Chithe same container without confusion. This materially extends therange of articles which may be effectively displayed in a 8111516 deviceof moderate size.

ther ob ects and advantages of my invention Wlll become apparent as thedescript1on proceeds.

In the accompanying drawings:

Fig. 1 1s a perspective view of a device accordmg to my invention;

Fig. 2. is an enlarged perspective of the same device;

'Fig. 3 is a detailed the individual cells;

Fig. 4 is a detailed view of the individual holder; a

Fig. 5 is a similar view of a modified holder.

In the embodiment of my invention selected for illustration, side walls10, an end wall'12, and a bottom 14, (preferably, but not necessarilyall of opaque material), cooperate with a transparent cover 16 to definea box-like enclosure open at the rear. The top 16 preferably slopesdownward and forward.

One or more drawers 20 (in this instance two,) are inserted from therear to hold the display containers 22 in position. 'These drawers areprovided with false bottoms 24 inclined parallel to top 16, the edge ofthe drawers rojecting above the false bottom on all si es so that thecontainers will .be held by the drawers for insertion and removal.Obviously, any. number of drawers may be employed. The box, or case, anddrawers are permanent equipment retained perspective showing by thedealer, while the container is designed for shipping as well as forexhibition purposes, and may be discarded when the articles are sold;although, of course, in some instances, it may be desirable to return itfor re-filling.

The container 22 comprises a simple box of cardboard or similarmaterial, subdivided by a latticestructure into a plurality ofindividual compartments 26. The walls 28 of the lattice terminate in aplane lying below the plane of the top of the container 22. In theembodiment disclosed, the lattice is formed by -nesting a plurality ofsmall boxes in a large container, permanently attached to the body ofthe container, that the dividing walls of the lattice are double, andthe assembled structure has a flaps 36 on the body 30 as well as endflaps when the entire button is in plain vievu double bottom. The smallboxes may be loose, but I prefer to glue them in place to preventdisplacement. In spite of the apparent waste of material lnvolved, thistype of construction 1s cheaper in small sizes, on account of theuniformity of the parts, and the ease and simplicity of assembling thesame. It will be obvious, however, that in its other aspects, myinvention is not limited to the particular type of lattice construction.disclosed.

The individual article supports each comprise a central rectangularportion 30, and two end flaps 32 bent down to enter the compartment 26,and of substantially equal height with the walls 28' of the lattice, sothat central portion 30 is held substantially flush with the top of thelattice. In this way, the pressure exerted by the flaps 32 against thelattice structure acts 1n a way to hold the article supports more firmlyin place. The line of joining fla s 32 to the body 30 may be perforatedso t lat the flaps may, if desired, be removed after the card.

and article are removed from the container.

The portion 30 is preferably perforated or slit at one or more points,in this instance two to receive and support one or more articles, thoseillustrated being cufflinlzs made in two detachable parts. Each insertcarries at the upper edge of portion 30, a trademark or some distinctiveidentification of the article carried by the insert. Near the lower edgeof portion 30, each insert carries indicia indicating the price of theparticular individual article or set of articles carried by the insert.

On one of the flaps 32, preferably the front one, indicia are placed,identifying the manufacturer,wholesaler or retailer of the goods. Theseindicia are concealed when the goods are on display, but are exposed bywithdrawing the insert for detailed inspection or delivery of the goods.This 32. Alternatively, box 22 may be filled with article supportsaccording to Figure '5, without providing any lattice structureparticular type of button illustrated in the drawings has heretoforebeen a rather troublesome one. They are too high,-when assembled, tostand firmly on one end, and

they are not of very attractive proportions. This is immaterial as faras the use of the button goes, but presents a difiiculty in making anattractive display of them. It will be seen that compartments 26 onlyhouse or contain half the button, and that the housed half is concealed.Then by fastening this elementary container and support in another,large enough to housethe entire button, a suitable shipping container isobtained. Y Y

Without further elaboration the foregoing will so fully explainthe gistof my invention, that others may, by applying current knowledge, readilyadapt the same for use under various conditions of service. It will, forinstance, be obvious that article supports as shown in Fig. 4 could beput in a lattice having parallel walls running in one directi'on only,while those shown in Fig. 5 need no lattice at all. Many alterations andmodifications may be made without elim inating certain features whichmay properly be said to constitute the essential items of noveltyinvolved, which items are intended to be defined and secured to me bythe following claims.

I claim:

1. In combination, supporting engagement with a plurality of lnserts ona plane spaced from said base,

and inserts having end portions bent down to pass below the plane ofsupport and offermg frictional resistance to withdrawal.

2. In combination, a base, a lattice for supporting engagement withaplurality of inserts on a plane spaced from said base,

and inserts having end portions bent down to pass below the plane ofsupport and offering frictional resistance to withdrawal, each inserthaving positive abutment with its supporting means to prevent displace--ment downwardly.

3. In a device for displaying two-part cuflf buttons, a shallow tray ofa depth substantially the height of the button to be displayed,partitions in said tray, the tops of said partitions extending above thebottom of the tray a distance substantially equal to the height of onepart of said twopart button, and a mounting card having a perforationthrough which the parts of a button are connected together, said cardhaving depending'fianges of substantially the depth of the lower half ofa button, said flanges being adapted to engage adjacent partitions andrest against the bottom of the tray for holdin the card andattachedbutton in place in t e tray.

4, In a device for displa ing two-part cufi buttons, a shallow tray 0 adepth substantially the height of the button to be displayed, a latticestructure in said tray spaced above the bottom of the tray bsubstantially the height of one part o said.

two-part button, and a mountin card having a perforation through whicthe part! a base, a lattice for card having the ends bent down toprovide positive abutment with its support to limit downward movementand frictional engagement with the lattice to resist withdrawal.

5. In combination, a horizontal tray having parallel partitions disposedbelow the top of thetray and an article support comprising a flatrectangular body portion having a perforation t erethrough, dependingflaps formed along the margins of the body portion by bending atsubstantially right angles integral portions of the stock of which thebody portion is composed, said flaps havin inherent'resiliency forengaging the partitions to hold the article support in place in thetray, said bod portion alone holding the article against isplacement inany direction.

6. In combination, a mounting comprisin a body portion formed ofcardboard, said body portion having a pair of perforations, a pair oftwo-part cuff buttons secured together through said perforations, saidbody portion having integral depending flanges extending downward tohouse the lower halves of the buttons, and a main support for supportinga plurality of said mountings, said main support having individualsupporting means, each co-operating with and engaged by the flanges of amounting for displaying a plurality of pairs of cuffbuttons.

7. In combination, a shallow tray having a flat bottom and sidewallsalongits edges terminating in a plane substantially parallel to thebottom, means lyin below the lane of the top edges of said si ewalls fororming a plurality of pockets in said tray, a supporting card, anarticle to be displayed secured to said card partly on one side andpartly on the other side of said card, said card having resilientdepending flanges formed by bending down opposite edges of the card,said flanges being adapted to enter said pocket and to hold the cardbelow the top of the sidewalls of the tray by engagement with the sidesof said pocket.

8. In combination, a display holder for a two-part article comprising acard having a perforation throu'gh which both parts of the article areconnected together and connected to the card, one part on one side andanother part on the opposite side, said card having depending flangesextendin down below the adjacent part of the artic e being displayed,said flanges being formed b bending down opposite mar ins of the cardand means for nesting a p urality of said cards together in proximity,said means a supporting tray having a plucomprising rality of pockets.

, i .9. In combination, a display holder for a two-part articlecomprising a card having a perforation through which both parts of thearticle are connected tolgether and fastened on the card, one part onone side and another part on the opposite side, said card havingdownwardly extendin flanges on opposlte margins, and means or nesting a.p urality of said cards together inproximity, said means comprising asupporting tray having a lattice structure, the, individual apertures insaid 'lattice'structure receiving the individual cards.

10; In combination, a display holder for a two-part article comprising acard having a relatively small perforation therethrough through whichperforation both parts of the article are connected together andconnected to the, card, one part on one side and another part on theopposite side, said card having depending'flanges. extending down belowthe adjacent part of the article being displayed, said flanges beingformed by bending down opposite margins of the card,

and means for supporting a plurality of said cards in close proximity toeach other, said means comprising a frame providing two sets of parallelpartitions crossing each other at substantially right angles.

11. In combination, a card for supporting an article of jewelry,comprising a body portion with depending flanges, and a tray forsupporting a plurality of said cards, said tray having pockets adaptedto be engaged by and to grip the depending flanges for holding the cardsupon the tray. 7

12. In combination, a two-part article and a support therefor comprisinga card.

- having an aperture through which the parts of thev article areconnected together, said,

card having depending flan es extending below the adjacent part of thearticle and forming supporting means for the card and the article, saidcard having adjacent the article indicia relating to the article, and

having printed on the same side of the card but upon the dependingflange, indicia identifying the seller of the article, and a tray havinga series of partitions, the depending flanges of said card and theadjacent part of the article being adapted to-en-.

ter and be held in said-tray between artitions, said partitionsconcealing said atter indicia.

In witness whereof, I hereunto subscribe my name this 19th day of May,1922.

ALBERT L. HELLER. I

